Hidden in Plain Sight? BMW May Have Shown the Next i4 Sedan

A Sedan Hidden in Plain Sight
The animated sedan is used in promotional clips to highlight advanced driver-assistance tech like radar cruise control, parking assist, and traffic sign recognition. Its styling doesn’t match any current production BMW, but it does resemble elements from the Neue Klasse design language. BMW has already confirmed a fully electric i3 sedan is on the way, but some fans are convinced the teaser is closer in size and stance to the i4.

That matters, because the i4 remains BMW’s core electric sport sedan, positioned directly against the Tesla Model 3. With buyers carefully weighing the key differences between the 2025 BMW i4 and Tesla Model 3, this kind of subtle teaser hints at how BMW may sharpen its design edge in a competitive market.  

Why the i4 Matters More Than Ever
The i4 is more than just another EV in BMW’s lineup. It carries the performance torch for drivers who still want a sporty sedan experience, just with electrons instead of gasoline. Lease incentives like September’s sharp BMW i4 deals suggest the brand is keen to keep the car within reach for mainstream EV buyers, a move that makes sense given Tesla’s ongoing price cuts.

Meanwhile, BMW has been preparing for a more diversified future, one that mixes pure EVs with hydrogen and hybrid technology. The company recently confirmed the next X5 will join the hydrogen club, showcasing that it isn’t putting all its bets on batteries alone. That makes the mystery sedan even more intriguing, asking the question, will it stay a pure EV like today’s i4, or could BMW experiment with alternative powertrains down the line?

Reading Between the Lines
BMW hasn’t confirmed whether this digital teaser points to the next i4, an upcoming Neue Klasse sedan, or just a placeholder for website animations. But given the timing, just after the debut of the 2026 iX3, it feels deliberate. BMW may be quietly priming the public for its next major EV sedan reveal without spelling it out.

For now, what’s certain is that the i4 is one of BMW’s most important models, and speculation like this shows how closely it’s being watched. Whether the mysterious sedan ends up replacing the i4, complementing it, or morphing into something entirely new, BMW has once again managed to grab headlines with just a few carefully chosen frames.