Cupra boss: No bespoke sports cars for now

12 December 2019 - autocar

Cupra boss: No bespoke sports cars for now

CEO of the Seat-owned performance brand is ruling them out on financial grounds, at least in the short term

Cupra is unlikely to build a bespoke sports car in the foreseeable future, with CEO Luca de Meo telling Autocar it will focus on SUVs.

"You want roadsters, two-seaters, cabrios? This is a typical perspective from your [British] market," said de Meo. "We don't get that question from other markets... sometimes from Germans."

He elaborated by saying: "SUVs are called sports utility vehicles because they represent a new concept of sportiness. These kinds of things, SUVs with a coupé look, this is what for us was the two-door – an impractical coupé you could barely fit in, but it was fast, the handling was amazing because of a low centre of gravity etc. These things are gone."

De Meo said the argument about building a sports car is an emotional one, not a rational one, for the time being.

"I cannot afford to drop a few hundred million on something where I sell 15,000 cars at a loss just for the sake of doing a sports car," he said. "When I have some resources, I can tell you we have a lot of creativity, but right now this is not a priority. Seat sells 500,000 cars [annually]. I do not have the luxury to do that sort of thing, although I do like it."

There have been three new Cupra models since the brand was spun off from Seat and all are SUVs: the Cupra Ateca, the Formentor and the Tavascan, a sporting electric SUV concept that's likely to enter production in the next two years.

De Meo said the original idea for Cupra was far less ambitious: "I wanted to create a business around the motorsport division to protect it from my successor coming in and saying 'Racing? We don't need that' and closing [it]. I wanted to create a business around motorsport that can finance its operations. That was the initial idea. Then it became much bigger."

 

News By Tags

accidentaccidenteAgenţia Servicii PubliceAlfa RomeoalpineamenziANREANTAAudiAudi A8Audi E-TronAudi Q8audi r8Audi RS4Audi vs BMWAurusAutostradaAvtoVazBaltiBelarusbikebikesBMWBMW 2 SeriesBMW 3 SeriesBMW 5 SeriesBMW 7 seriesBMW i8BMW ix3BMW M2BMW m3BMW m4BMW M5BMW m8BMW vs MercedesBMW vs Porschebmw x2BMW x3BMW X4BMW X5BMW x6BMW X7BMW X8BotanicabrabusBrexitBucureștiBulgariacarburantiCarte VerdeCheryChinaChiril GaburiciChişinăuChryslerCitroenCNACodul ContraventionalComratcoronavirusCupracustom carDaciaDacia DusterDacia LoganDacia SanderoDacia SpringDatsunDetroit Auto Showdieseldrag racedrumdrumuldrumuriDubai Motor ShowDurleştielectricEUEuropeevFCAferrariFiatFISCFlorestiFordFord FocusFord TransitFrankfurt Motor ShowfunnyGeelyGeneva Motor ShowGermaniaGermanyGiurgiuleștiGreat WallHondaHonda CivicHummerHummer H1HybridHyundaiHyundai Santa FeHyundai SonataHyundai TucsonIgor DodonIndiaInfinitiINPINSPItaliaItalyJaguarJeepJeep WranglerjobskiaKia Sorentokia soulKia SportageKia StingerLA Auto ShowLadaLada NivaLamborghiniLand RoverLand Rover DefenderLand Rover DiscoveryLeușeniLexusMașiniMazdaMercedesMercedes AMGMercedes G-classMercedes S-ClassMercedes SprintermicrobuzeminimităMitsubishiMitsubishi OutlanderMoldovamotorcycleNissanNissan Leafoff-roadoffroadOpelOpel CorsaOpel InsigniaOpel MokkaOrheiparcareParis Motor ShowPeresecinapermispermis de conducerePeugeotPeugeot 208Peugeot 308peugeot 508pickuppolitiaPoliția de FrontierăPoloniaPorschePorsche 911Porsche CayennePorsche CaymanPorsche MacanPorsche PanameraPorsche TaycanpreturiPrimăria ChişinăuPSARange RoverrecallRenaultRenault CapturRenault CLioRenault DusterRenault EspaceRenault Kangoorenault loganRenault Meganerenault sanderoRenault TalismanRenault ZoeRolls-RoyceRomâniaRusiaRussiaSculeniSeatSeat LeonServiciul VamalSkodaSkoda EnyaqSkoda KamiqSkoda KaroqSkoda KodiaqSkoda OctaviaSkoda Scalaskoda superbSmartspy shotsSsangYongSsangYong RextonȘtefan VodăsubarusupercarsSUVSuzukiSuzuki JimnytaxătaxitechnologyTeslaTesla Model STiraspolTokyo Motor ShowToyotaToyota AvalonToyota CamryToyota CorollaToyota HighlanderToyota Land CruiserToyota PriusToyota Rav4Toyota Yaristransport publictuningUberUcrainaUKUngheniUnited StatesUSAVamavanVolgaVolkswagenVolkswagen TiguanVolkswagen TransporterVolvoVWVW AtlasVW CaddyVW GolfVW TransporterаварииаварияАвстрияавторынокБельцыбензинБуюканыВеликобританиявзяткаводительские праваГерманияграницадорогадорогиДТПимпорт автоИталияКишиневКишинэуКомраткоронавирускоррупцияКППЛадамаршруткиМолдоваобщественный транспортотзывпаркингпарковкаперекрытияполицияПольшаПриднестровьепродажа авторемонт дорогРумынияРыбницастатистикаСтрашеныСШАтаксиТаможнятарифыТираспольтопливотранспортугонУкраинаУнгеныХынчештыценыштрафштрафыэвакуация автоэлектроавтоЯссы
Sell Your Car