Nissan Continues Star Wars Support For The Last Jedi Film

21 September 2017 - motor1

Nissan Continues Star Wars Support For The Last Jedi Film

Maybe the partnership will spawn another Star Wars Edition vehicle.

Nissan cashed in on the Star Wars hype with the introduction of the limited Star Wars Edition Rogue SUV in 2016. Granted, some new badging and color options were the only significant updates to note – but it did spawn some pretty sweet Star Wars toys on display at the Detroit Auto Show.

Nevertheless, Nissan is continuing its partnership with the storied Star Wars film franchise. Today the Japanese automaker announced its involvement as one of just six brands leading up to the debut of the upcoming film, Star Wars: The Last Jedi. Alongside Christian Louboutin, General Mills, Royal Philips, Verizon, and VIZIO, Nissan will launch an extensive global marketing campaign surrounding the release of the upcoming new film.

"Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can't wait to share them with fans." said Lylle Breier, Senior Vice President of Global Marketing Partnerships at Walt Disney Studios.

"This film will be blazing new ground in the Star Wars saga, and we feel our partners have designed some truly compelling experiences to match," says Lynwen Brennan, General Manager of Lucasfilm.

The six companies will come up with a custom-designed campaign for the film, each complimenting Disney's overall marketing strategy. The respective campaigns will be released in the next few weeks, leading up to the film's debut on December 15, 2017.

As part of Nissan's partnership with Rogue One in 2016, apart from the half-hearted Star Wars Edition Rogue, the automaker introduced a Rogue X-Wing concept at the Chicago Auto Show, as well as a downloadable virtual reality experience for Android and Apple devices.

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